Whomever you are! A social media marketer, a marketer looking into social media marketing, or a business owner looking to leverage on social media, it is helpful for you to know the most popular social media sites around the world.
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Almost the a third of the world’s population! Around 65 million businesses using Facebook Pages and more than six million advertisers actively promoting business through Facebook, which makes it a pretty safe but if you want to have a presence on social media sites.
All content format works great on Facebook.com — text, images, videos, live videos, and Stories so that It’s very easy to get started on Facebook But note that the Facebook algorithm prioritizes content that sparks conversations as well as meaningful interactions between people, especially those from family and friends. If want to learn more details about succeeding with the updated Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared the secrets of the new algorithm. Facebook’s users access Facebook via web and mobile app also.
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To get started, you may create a YouTube channel for your own brand or vlog where you can upload videos for your subscribers to view, like, comment, and share.
This is the second biggest social media site, YouTube (owned by Google) is also known as the second largest search engine after google
You can also promote your product and services on YouTube to increase reach on this social Platform.
It has been building out business platform to allow businesses to have a proper business profile to provide customer support, and to share updates with customers about their purchases, services. The Business app of WhatsApp is available for medium and large businesses, they provide Business API also.
You can promote your businesses advertise, create chatbots, send newsletters and more through Messenger. Its outstanding features have given businesses a myriad of new ways to engage buyers and connect with their customers.
If you are thinking to use Messenger for your business promotion here are so many ways you can do through Messenger for your marketing.
Alongside messaging and calling, users can now use WeChat for online shopping and making payment offline, transfer money to other, reservations, taxis booking and more!
www.wechat is most popular in China and some parts of Asia only. If you are thinking to do business in those areas (where social media platforms like Facebook are other), WeChat might be a good alternative option for you.
You can share a wide range of content such as photos, videos, Stories, and live videos. It has also recently introduced IGTV for longer type of videos.
As a brand, you can have it for the business profile, which will provide you rich analytics profile and post and the ability to schedule Instagram posts using third-party tools.
Along with its instant messaging services, it also enables you to decorate your avatars, watch movies, play online games, shop online, blog, and make payment for online shopping.
I don’t know more about the QQ but Carrie Law from ClickZ has written a helpful brief introduction about QQ for marketers. It seems that QQ is a desktop native platform/ social media sites and used to be one of the top social media platform in China, WeChat, also a messaging app from the same company has taken over its place gradually.
On the landing page, a Tumblr blog may look like any other websites. You come across online might be using Tumblr social networking sites!
If you want to consider it for your product or service marketing, Viral Tag has written a starter guide on Tumblr website.
According to several users on Quora, it seems very popular among teenagers while WeChat is popular among adults people. but in the rise of mobile based social media sites like WeChat seemed to have caused a decline in popularity for desktop based site like Qzone.
The impression is that its similar to Instagram for short music videos although I am sure it is more than that or not. You can record videos 15 to 60 seconds, edit as well as add music and special effects also.
It is most popular in Asia and popularity might spread to the west and other areas. Tiktok recently acquired Musical.ly which is a similar music video social network apps where Coca-Cola once did a successful “Share a Coke and a Song” promotion/marketing.
Monthly Active Users
top social media site www.wechat www.wechat.com top ten social media
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